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Tektronix to up focus on russian market (Interview with Mr. Martyn Etherington, Vice President, Marketing, Tektronix)

Interview with Mr. Martyn Etherington, Vice President, Marketing, Tektronix, Inc. He tells about Tektronix’s position in the world market and marketing strategies in Russia. Also he informs about the production which is going to be introduced in the nearest future and speaks about the crucial factors of the company success

See the interview here


Author(s):  Afonskaya, Tatiana , Afonskiy, Alexander
Issue:  KIPiS 2008 #3

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Related Information:

Current issue
#6 December 2018
KIPiS 2018 #6
Topic of the issue:
Modern instrumentation
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